Is Mental Health Being Effected by Social Media? Uses and Gratifications Theory The Theorists Behind it All: Jay Blumler Elihu Katz, Jay Blumler, and Michael Gurevitch were the three men who theorized how UGT was focused on " the social and psychological origins of needs, which generate expectations of the mass media or other sources. This lead to differential patterns of media exposure (or engagement in other activities), resulting in need gratifications and some other consequences, perhaps mostly unintended ones." Put simply, people rely on things such as social media to meet their psychological needs and the exposure to these things could end up in healthy and unhealthy patterns which may lead to trouble. As you read below, we will be diving deeper into understanding social media, Uses and Gratifications Theory, and why people are so addicted to this type of scapegoat. ...
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